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Jeremy Alston

Jeremy has spent over 20 years in the Gulf region.  First as part of a diplomatic family in Iran and Oman, and since 2003 across Government-related and Private Sector roles in Oman and the UAE.  


He has managed global projects on behalf of UAE Government entities, working with multinational commercial partners including Ford, BP, Red Bull, Walmart and Nestle.


Since 2011, Jeremy consulted for and then led the growth of the MENA region for a NYSE listed Energy Services company.  Initially focused on partner introductions and JV negotiations, he also played a central role in recruiting and leading the regional management team and developing organisational capability to fit with MENA Customer demands.  During this time he grew the business from sole-employee to a head count of more than 50 across the UAE and Saudi Arabia whilst winning and delivering on a major contract for Saudi Aramco.  


He is based in Dubai and has an MBA from Bath University School of Management

Darien Ellul

Darien is an accomplished PR, communications and events specialist with corporate, consumer, media and brand experience. 


He brings over 17 years of expertise in strategic consulting, stakeholder engagement, public and media relations and experiential events, working across international markets, and most recently in the UAE, GCC and MENA region. 

Darien possesses strong leadership credentials managing large and small teams that can execute and deliver results, on time and within budget. He has an excellent understanding and awareness of multi-cultural environments, possesses an extensive contact list and has established relationships with key regional stakeholders, senior media and influencers.


He also has hands-on experience in managing multiple projects with a proven track record of creating and executing successful integrated campaigns across key industry sectors. 

Hendrik Muller

Hendrik is an Event and Sports Marketing Professional with more than 22 years experience in major international Entertainment and Sport Events.


Based in the UAE for the past 10 years, he has held multiple senior position within the International Sports Event Industry including being the Head of Marketing & Communications for the AFC Asian Cup UAE 2019, the FIFA Club World Cup 2017 & 2018 as well General Manager for a International Sports Marketing Agency and the Abu Dhabi Sports Council.  


Before moving to the UAE, Hendrik worked on a wide range of international world-class events such as UEFA Champions League, Formula 1, America’s Cup and ATP Tennis Tournaments. His strong Event background enables him to set up strategies for Sponsors, Rights holders and Federations with a full 360 degree overview of what is important to execute a tailor-made strategy.

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